How to Set up Instagram Shopping for Your Business

How to Set up Instagram Shopping for Your Business

This article will show you how to set up your Instagram account to sell products. You’ll learn what the features are, how to get started and more.

Instagram has more than 1.5 billion active monthly active users. And, it is growing by 1 million new users each day. In this article, I’ll show you how you can use IG shop for your business and how to set up Instagram shopping.

It is no surprise that a lot of businesses are looking for ways to use Instagram to promote their products and services.

One way to do this is by setting up an Instagram Shopping account for your business. This will allow you to create a shoppable feed on your Instagram profile where people can buy your products directly from the app.

The best part about this is that you don’t need to have a website or any other e-commerce platform in order to do this! According to recent data, 130 million people tap on Instagram posts every month to learn more about products.

What is an Instagram Shop?

Instagram Shop is a set of tools that allow you to sell products on Instagram. You can post catalogs, tag products in posts, and accept transactions directly through the app. Here’s a quick guide to our full range:

  • Shops: Showcase your product catalog in a shoppable storefront.
  • Shopping tags: Create shoppable posts by tagging items in photos so you can share your picks with the world and encourage people to buy and follow your creativity. 
  • Instagram Shop: Shoppers can explore new items and stores by visiting our marketplace to find the perfect item for home, fashion or decor.
  • Collections: Stores can create themes for the products they’re selling in order to make it more visually appealing to customers.
  • Product detail page: Feature your product on this page by including features, benefits, and more. Instagram will load on the page showing different media of the product.
  • Ads with product tags: Show your Instagram followers or Facebook fans that they can also buy your products in other places with well-placed tags in ads.
  • Checkout on Instagram: If your shop is eligible, it can accept payments through Facebook Pay. You can process those payments on Instagram now.
  • Shopping from creators: Shop through Instagram posts from creators and influencers partnering with brands who have their checkout function enabled.
  • Product launches: Create a buzz for your upcoming product by creating announcements via Instagram. (Checkout enabled only)
  • Live shopping: eCommerce businesses can display and sell products via live videos.

That’s a great range of features. With Instagram shopping, users can get all the information about a product by looking at a photo for just a few seconds with minimal effort.

How to set up an Instagram shopping: A step-by-step guide

Setting up Instagram Shopping for your business is easy and will provide you with many benefits. All you have to do is follow the steps in this article and you will be on the road to success.

Step 1: Meet Eligibility Requirements

If you want to create an account for Instagram shopping, these are the requirements you need to meet first:

  • Your shop is based in a supported market
  • You sell eligible physical products that follow community guidelines
  • You comply with commerce policies
  • You own a domain for your shop

You should also make sure you have the updated version of the Instagram app.

Step 2: Link Your Instagram and Facebook Business Pages

As long as you meet the basic requirements, you can continue to the next step of starting your Instagram Shopping profile. Since Instagram Shops is a part of Facebook Shops, you must have a Facebook business page. Ideally, you would create a Facebook Shopping page and set it up with a shopping template.

Next, you can switch your personal account into a business account. You can simply switch your account by going into your settings and clicking Switch to professional/business account

You then connect Instagram to your Facebook account and choose an existing Facebook page that manages all your shop content. Follow these steps:

  1. Select Edit profile
  2. Tap Public business information
  3. Tap Page
  4. Choose a Facebook page to connect

Step 3: Upload Your Product Catalog

Your product catalog is crucial for the success of your Instagram shopping. There are two main ways to get a catalog: you can use Facebook’s catalog manager or connect a third-party eCommerce platform.

There are pros and cons to each. Using Facebook’s manager, you can set up Facebook Pay and allow people to checkout using Instagram Checkout. But if you also sell from your website, then your inventory will need to be tracked in two places. Facebook’s business manager, unfortunately, doesn’t offer the same range of features as tools like BigCommerce.

Facebook Shop can interface with a number of eCommerce tools to make your life easier. That means you can simply use an eCommerce platform to manage your products on Facebook. This method is geared toward brands that sell in high volumes and have physical locations for both online and offline.

If you want to use an eCommerce platform like Shopify, here’s what to do: 

  1. Create your product catalog in Shopify Store
  2. Add a sales channel in the Shopify store for your Facebook Shop
  3. In Shopify, You can choose which products to sync to Facebook as a catalog
  4. Add a sales channel in Shopify for your Instagram Shop 

Step 4: Apply and wait for approval

After your product catalog is uploaded on Facebook that is linked to Instagram, you can submit your business profile to review for the shop. Follow these steps: 

  1. Go to your Instagram business profile and tap Settings
  2. Click on Business then Instagram shopping
  3. Follow the instructions to double-check your account and apply

The review process can take 2-3 days to 2-3 weeks. You’ll receive a notification on your Facebook or Instagram if your account has been approved. You might also receive a notification that Instagram needs more information, and that will come with further instructions. 

Step 5: Turn on Shopping and Tag Products

Once you have been approved, you can turn on the shopping option for your Instagram account. Go to Settings, tap Business, then tap Shopping. Select which product catalog you want to connect, then tap Done

You can now focus less on the design of your catalogue and more on what you’re selling. With a catalogue, you can show off your products in the best way possible to get people interested and excited about buying them.

You’ll always want to be on top of trends, so it’s good to know that you can use tags in images that lead directly to products so shoppers can find what they’re looking for.

Also Read: How to get verified on Instagram

Frequently Asked Instagram Shopping Questions

Video: How to Setup Instagram Shopping for Beginner

How to Setup Instagram Shopping for Beginner


In this article, we discussed how to set up Instagram Shopping for your business. We also mentioned some of the benefits of using the shopping feature on Instagram. Hopefully, you now know how to set up Instagram Shopping for your business and are ready to sell products online.

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