Instagram has announced that links sticker are now available in Instagram Stories for everyone, not just those with 10k followers or verified accounts.
As explained by Instagram:
“When we first introduced Stories links, the feature was limited to verified accounts or those with a certain number of followers. We’ve heard from the rest of our community that they also want to share things that matter with their friends and family. Whatever you’re into, from cooking to volunteering or shopping, you now have a space to share in Stories – regardless of your account size.”
As you can see in the above example, all users will now be able to access the link sticker for Stories, which Instagram introduced as the primary link sharing option, instead of ‘Swipe up’ links, back in August.
Which, in itself, has been a source of controversy, and some confusion in the case of Instagram ads, which still use swipe-up links. But the addition of link stickers, as opposed to swipe-up links, gives users more creative control over how links appear within their Stories frames, which could be a good way to drive more referral traffic.
How to Add Links to Your Stories
Use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected.
To add a Link sticker:
- Capture or upload content to your story
- Select the sticker tool from the top navigation bar
- Tap the “Link” sticker to add your desired link and tap “Done”
- Place the sticker on your story — like our other stickers — and tap on the sticker to see color variations
Instagram also working on ways to customize the sticker so it’s clear what someone will see when they tap your link.