Shikha Arya (@women.slogans) chats with us about how she generated an Instagram following of over 350k+ by sharing her Motivational contents, Positive mental attitude, and encouraging self-development for women empowerment.
A 20 years old, girl from Jaipur, passionate about learning something new, adventure and sketching. She is currently student of masters in environment science at university of rajasthan.
She began posting on Instagram 2 years ago and has amassed a following of over 277k. This is just the beginning for Shikha. We caught up with shikha to chat about her journey to becoming an Influencer and tips for staying positive thought and mindset.
We wanted insight from her on growing into a bigger influencer and how she is dealing with all of the recent Instagram changes. Check it out!
Q1. How Did You Get Your Start As Influencer And How Did You Decide Niche On Focus?
Shikha: I was studying full-time in 2nd year of botany at Maharani college. In my spare time, I was reading some self development books the weekend and posting them on my Instagram. At the same time, a school friend reached out to me and said they liked my Instagram posts which are on generally for women empowerment. Amazing thought really! Very quickly I began posting quotes related to women empowerment only content for myself. I believe that since I dedicated my feed to motivation only I started to organically grow my audience who also enjoyed my thoughts.
Q2. How Has Your Life Changed Since Becoming An Influencer?
Shikha: My personal life has not changed much but my professional life is developing like crazy. For me, since I am a contents creator and influencer by trade, I have an incredible opportunity to connect with brands in a bigger way and help bring their product to life on Instagram.
I love the flexibility offered by this career path. I can work from anywhere, on my own schedule, which is really important given that I have my study. I also love the opportunities that come my way. Every day is different and exciting
Q3. How Many Hours A Week Do You Spend Working As An Influencer And All That Goes With It?
Shikha: Mmmmm, that’s a tough question. It’s varies! I do a lot outside of Instagram. I probably spend about 3 hours a day on it!
Q4. What Equipment Do You Use (Camera/software/editing Apps)?
Shikha: I’m a simple gal! I use my android Phone for all editing. i have Lightroom, picsart, pixellab and phonto.
Q5. What’s Been Your Biggest Challenge As An Influencer?
Shikha: My biggest challenge as an influencer is making sure that my creative ideas along with my study and family or we can say managing all the things together or via to-do lists. I grew my Instagram audience on developing motivation and self development contents. I want to make sure that as I create contents that I keep the audience in mind and know that I am giving them what they want so we can grow together!
Q6. What Strategies Would You Use To Generate Leads From Your Competitors?
Shikha: I’m Just focused about what I’m doing. I’m always try to gain first then forward to my audience if its it better and relatable. so I’m Just focused on quality content and keep engaging my audience through Instagram Features like giving them poll, stickers, dm’s, questions, and many more.
Q7. What Time is Best For Posting Content On your Platform?
Shikha: According to my analytics generally 6pm to 9pm (IST time zone) is the best time for posting a content everyday. but Nowadays, due to The COVID-19 lockdowns have lead to massive increments in social media platform use, and at times, huge moves in when users are active. This week. So, I’m Posting at 3pm to 9pm (IST).
Q8. Do you know the demographics of your following?
80% women. 20% men. 18-24 biggest age bracket. India is most popular country.
Q9. How has your experience been working with brands?
Shikha: Amazing, I stay in touch with the brands that I’ve worked for, a lot of the people in the industry have become friends of mine.
Q10. What platform, besides Instagram, do you think will be big in influencer marketing for 2020?
Shikha: YouTube and Pinterest are 100% the best places besides Instagram for content creation and influencer marketing. Both platforms are internet based and not primarily through an app. This makes their staying power much more certain than other platforms. I have also explored Tik Tok as a potential. However, since most of Tik Tok’s users are 18-24.
Q11. What advice would you have for someone wanting to become an influencer?
Shikha: Find your talent and passion first. Share that to inspire and influence people. If you have a following already – Use your voice. and for Beginner –Aim for quality not quantity followers.
Q12. How Your Followers And Reader Contact to You If They want?
Her answer was simple about Influencer, “An Instagram influencer is a person who would still influence another person, even if their Instagram account was taken from them.”
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