The Most Popular Instagram Hashtags: Everything You Need To Know

Instagram hashtags are one of the easiest ways to increase your reach. The right hashtags help you to Increase Instagram followers and turn casual followers into loyal fans. To find popular hashtags, research what’s trending in your niche by looking at the most used hashtags on Instagram.

In this article, I’ll share with you the most popular Instagram hashtags till now and more hashtags that are more engaging.

What Are Instagram Hashtags

Hashtags are words that are preceded by the # symbol. They’re used on Instagram to tag posts under a specific topic or theme. When you search for hashtags, you’ll find other posts with the same hashtag. You can also create your own hashtag for your Instagram account and see what happens!

A lot of people use hashtags because they help their content reach more people. But not all hashtags work equally well for everyone – it all depends on what you post about and who’s following you. I’m sharing here the top 30 hashtags of the most popular topics on Instagram. Just copy-paste these most popular Instagram hashtags.

How Many Hashtags to Use on Instagram

For a hashtag to be successful, it needs the appropriate amount of exposure. It would be a good idea to use at least 10-20 relevent popular hashtags for a post on Instagram.

According to Later report over 18M Instagram feed posts , When it comes to average engagement rate, using 30 Instagram hashtags per feed post results in the most likes and comments. while posts with 20 hashtags receive the highest average reach rate. Using 20-30 relevant (and targeted) hashtags is even better for your overall reach and engagement rates. 

People who have fewer followers will require more best hashtags because their posts will not be seen by as many people and they may need several hashtags to make their posts visible.

How to Use Instagram Hashtags Effectively

Hashtags are playing an important role in the world of Instagram. They are being used to categorize posts and find content more easily on Instagram.

Hashtags can be used in two ways:

1. Use them to categorize posts
2. Use them to get new followers

Below are some tips for using hashtags effectively on Instagram:

• Keep your hashtags relevant or related to your profile or business
• Add 2-3 hashtags per post
• Don’t use too many hashtags, it looks spammy
• Add hashtags that are popular in your niche

Hashtags are a crucial component to the marketing of social media posts. They help categorize and identify content for a wide variety of social media platforms. On Instagram, hashtags are used as clickable links that take users to other users’ posts that have been organized by a given hashtag.

For more details, you can read Instagram’s official documents.

The 30 Most Popular Instagram Hashtags

The most popular Instagram hashtags are often known as the ‘evergreen hashtags’. These are the most popular tags that have been trending for years. They are usually not specific to a certain event, but instead represent broader topics of interest.

As of January 11, 2022, these are the top 30 hashtags on Instagram:

1. #love (2.1B)
2. #instagood (1.40B)
3. #fashion (1B)
4. #photooftheday (982M)
5. #art (878.9M)
6. #photography (853.1M)
7. #instagram (810.6M)
8. #beautiful (787.0M)
9. #nature (690M)
10. #picoftheday (689.8M)
11. #happy (667.8M)
12. #cute (656.1M)
13. #travel (608.3M)
14. #style (602.3M)
15. #follow (597.9M)
16. #followme (590.5M)
17. #tbt (586.4M)
18. #instadaily (577.0M)
19. #repost (554.4M)
20. #like4like (537.6M)
21. #summer (522.2M)
22. #beauty (488.8M)
23. #fitness (482.8M)
24. #food (472.9M)
25. #selfie (463.6M)
26. #me (462.3M)
27. #instalike (459.6M)
28. #girl (443.8M)
29. #friends (431.7M)
30. #fun (429.6M)

I’m sharing a screenshot of the top most popular hashtag on Instagram by influencermarketinghub.

Types of Instagram Hashtags

Hashtags are a great way to explore and find new interesting content. There are mainly five types of hashtags on Instagram.

1. Brand Hashtags

Many brands create hashtags to help users find their content on social media. They can also promote their content by using hashtags in posts and comments. Some companies will create a hashtag for every new product or campaign they launch to drive engagement and customer feedback. #CocaCola is an excellent example of this.

2. Trending Hashtags

If you want to make a post viral instant, you should create a trending hashtag list. Trending Hashtags help your post get a lot of likes since they are the easiest way to find content based on a Trending topic. You can find trending hashtags from Twitter & news articles easily and make a post about the hashtags and use it.

3. Category Hashtags

Category hashtags give your post a better chance of being seen by people who are looking for the same content as you. For example, if you post a photo of a dog, then search hashtags such as #dog, #puppies and #cute will be suggested to you.

4. Event Hashtags

An event hashtag is a hashtag that is related to an event. When someone posts an Instagram story with the hashtag, the post will show up in the search results for anyone who’s looking for more information about that event. That means more people will see it, which means more people will attend your events, which means you’ll need less marketing.

5. Campaign Hashtags

Campaign hashtags are a great way to get more traction and reach for your ads campaign. They’re also known as a branded hashtag and they’re used to increase the visibility of your advertisement by making it easy for people to find the content on Instagram or other social media platforms.

Brand engagement is one of the most important components of marketing campaigns, and campaign hashtags are a surefire way to increase this engagement. Campaign hashtags can be used to create a community around your brand, engage users, generate leads, and promote sales.

1. Most Popular Instagram Hashtags for Followers

#likes #like #follow #likeforlikes #likeforfollow #fashion #myself #smile #followers #likeforlike #followback #f #comment #followforfollow #likesforlikes #bhfyp#love #instagood #instagram #followforfollowback #photooftheday #followme #bhfyp #photography #instalike #instadaily #picoftheday

2. Most Liked Instagram Hashtags for Likes

#happy #style #photo #life #nature #cute #insta #model #music #viral #likesforlike #travel #girl #memes #selfie #liker #beauty #following #loveyourself #india #likeback #lfl #k #explorepage #lifestyle #explore #yourself #photographer #photoshoot #sad

3. Best Instagram Hashtags for Reels

#reels #instagram #reelsinstagram #reelkarofeelkaro #love #trending #instagood #explore #viral #tiktok #explorepage #reelitfeelit #follow #india #instadaily #photography #followforfollowback #likeforlikes #like #reel #memes #fashion #foryou #music #reelsvideo #fyp #reelsindia #bollywood #video

4. Most used Instagram Hashtags for Post

#posts #instagram #follow #like #post #love #memes #quotes #instagood #likes #trending #likeforlikes #explore #share #followforfollowback #comment #viral #f #followers #newpost #postoftheday #poetry #sad #foryou #videos #twitter #tiktok #fashion #facebook #funnyposts #portfolio

5. Best Instagram hashtags for Photography

# photography #photooftheday #love #instagood #instagram #photo #nature #picoftheday #like #follow #beautiful #fashion #art #photographer #photoshoot #naturephotography #portrait #beauty #travelphotography #landscape #sunset #summer #selfie #fotografia #portraitphotography #lifestyle #photographylovers

6. Most Famous Instagram Hashtags for Nature

#nature #photography #naturephotography #love #travel #photooftheday #instagood #beautiful #picoftheday #photo #art #instagram #naturelovers #landscape #style #mountains #adventure #smile #me #naturelover #likeforlikes #cute #landscapephotography #model #hiking #explore #myself #india #birds

7. Best Instagram hashtags for Boys

#boys #love #boy #follow #like #instagood #instagram #fashion #cute #guys #men #photography #style #model #me #likeforlikes #man #handsome #photo #instagay #fun #guy #instaboy #fitness #life #cool #memes #tiktok #art #selfie #beauty #hot #bhfyp #india #baby #boyfriend #gym #boystyle

8. Most followed Instagram hashtags for Girls

#girls #love #girl #fashion #beautiful #instagood #follow #like #beauty #cute #style #instagram #model #happy #makeup #women #friends #life #likes #myself #pretty #selfie #sexy #summer #fitness #woman #music #girlpower #hair #lifestyle #hot #shopping #tiktok #dress #cool #outfit #party #instafashion #look

9. Best Instagram Hashtags for Model

#model #fashion #photography #love #style #instagood #photooftheday #beauty #beautiful #like #follow #photo #art #photoshoot #modeling #smile #happy #photographer #myself #me #likeforlikes #lifestyle #fashionblogger #instalike #viral #ootd #canons #modellife #instafashion #naturephotography #actor

10. Best Instagram Hashtags for Art

#art #artist #drawing #artwork #painting #picoftheday #illustration #artistsoninstagram #photo #digitalart #design #sketch #arts #draw #portrait #artoftheday #instaart #fanart #contemporaryart #anime #handmade #instalike #creative #sketchbook #tattoo #makeup #ink #artgallery #paint #architecture #fun

11. Popular Instagram Hashtags for Wedding

#wedding #bride #weddingphotography #weddingday #weddingdress #weddinginspiration #photography #fashion #weddingplanner #makeup #bridal #bridetobe #prewedding #groom #weddingphotographer #weddings #party #engagement #weddingideas #indianwedding #photooftheday #makeupartist #beautiful #flowers #weddingdecor

12. Best Instagram Hashtags for Travel

#travel #travelphotography #travelgram #picoftheday #wanderlust #naturephotography #adventure #travelblogger #instatravel #landscape #summer #trip #explore #vacation #traveling #beach #photographer #style #sunset #instadaily #holiday #traveltheworld #lifestyle #mountains #tourism #traveler #instalike #traveller #photoshoot #naturelovers

Bonus: Instagram Hashtags Generator Tool

Hashtags help grow your audience by giving them a way to find you. The most popular hashtags might not be the best for your niche though. To find the best hashtags for you, use hashtagify.me to see what’s trending in your niche and then input that into your Instagram bio or post.

Other similar hastags generator tools are: Sistrix, Inflact, Toolzu, Bigbangram, and Keywordtool.io.

Frequently Asked Questions on Instagram Hashtags

The Final Words

I hope this article gave you insights on how to grow your Instagram account. I suggest that you use the most popular and most liked hashtags to gain followers and grow your account faster.

Hashtags are an easy way for businesses to reach their target audience. They can help with brand awareness, generate sales, share industry knowledge, and more.

Should you want to know more? get in touch with our experts and subscribe to us for the weekly newsletter. We’ll take it from there.

Now I’d like to hear from you:

Do you have any experience or questions regarding Instagram Hashtags? Either way, please dive in and leave a comment below.