TikTok announced the launch of a new, interactive feature for their creators. The App creators can now add Donation Stickers to their videos and live streams in order to raise funds for favorite charities directly in the TikTok app during the COVID-19 crisis.
The list of charities includes the CDC Foundation, Meals on Wheels, and the James Beard Foundation in the US, and the British Red Cross and Help Musicians in the UK. TikTok says it will match the first $10 million donated globally until May 27th.
As per TikTok Announcement:
“Donation Stickers are interactive and can be embedded directly in videos and TikTok LIVE streams, just like other creative effects in TikTok. When a user taps on the Donation Sticker, they will be guided to a pop-up window where they can quickly and easily submit a donation without having to leave the app. Donations are enabled by Tiltify, a charitable fundraising platform, which processes donation transactions securely through their platform.”
The option is very similar to the same available on Facebook and Instagram, with Instagram also recently launching a revised version of its donation sticker to assist SMBs impacted by COVID-19. Recently TikTok allow to user for Using TikTok Through Web.
Although the initial list of charities is focused on those whose work is important during the COVID-19 pandemic, TikTok says its donation stickers will be an ongoing, permanent feature in the app. The stickers are currently available in the US, UK, France, Germany, and Italy.
And TikTok’s also adding a little extra incentive:
“To kickstart our launch of Donation Stickers, we’ve partnered with organizations whose missions support vulnerable groups that are reflective of some of TikTok’s thriving communities yet have been deeply impacted by the health and economic damage caused by the pandemic. And to further support these impacted communities, TikTok will be matching user donations made through the Donation Stickers until May 27. The hashtag #doubleyourimpact will automatically be added to videos and TikTok LIVE streams that use the stickers.”
How to add a Donation Sticker:
- In the editing page, click on ‘[COVID-19]’ Donation sticker
- Choose an organization
- Place the sticker on the video
- Caption and post! (#doubleyourimpact will be automatically added to the caption)
The stickers work like any other, in terms of being added to a video or a TikTok LIVE stream. However, when a user taps on the sticker, they’ll be guided to a pop-up window where they can make a donation to the charity the creator is fundraising for — without ever having to leave the TikTok app.
Source: TikTok Blog