Instagram has launched an updated listing of eligibility requirements for its shops, which will enable it to open its eCommerce options up to more businesses and individual creators ahead of the broader roll out of its new Shops option.
As per Instagram:
“Whether you are a candle business making a foray into e-commerce, a musician selling merch or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase.”
The main change in Instagram’s policy is the specification that the Instagram profile needs to be linked to an owned store or website.
“With this new policy, businesses must tag products on Instagram from a single website that they own and sell from, so that people have a consistent and trusted shopping experience.”
In other words, you can’t link to items on another platform, like RedBubble or Amazon – your items have to be on your own site. You can, however, connect through to your owned store via an approved eCommerce platform like Shopify or BigCommerce, so long as it’s connected to your Facebook account.
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