After they were spotted in testing last month, Instagram has now officially announced new gift card, food order, and fundraiser stickers for Stories and profiles to help small businesses during Covid-19. The new Instagram stickers are available first in the US and Canada, and it will roll out in more countries soon.
Gift cards and food orders will be available for businesses in the US and Canada starting today. Fundraisers will be added soon too, and the availability for more markets will be extended.
“In the wake of the coronavirus (COVID-19) outbreak, we know businesses are dealing with uncertainty about how to reach and serve customers. It’s not always easy to know what to say and when”
“Despite the uncertainty, we’ve seen business owners use Stories as a simple way to connect, provide value and offer reassurance. For example, fitness studios have posted workout challenges to keep their customers active and engaged, and food delivery services have used Stories to encourage people to support local restaurants by ordering takeout and delivery. Stories’ real-time, authentic nature can help humanize your brand, drive entertaining engagement and garner support for your business. See below for a few tips on how to use Stories during this challenging time.”
Here are Instagram’s six tips to get the most out of Stories during COVID-19. Click here
As par Instagram:
“Businesses can share new gift card, food order, and fundraiser stickers in Stories and on their profiles. When you see gift cards or food orders, you can tap to make your purchase through our partner’s site. Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters.”
“For many businesses right now, every sale helps. We’ll continue to work on features that make it easier to support the small businesses you care about,” Instagram said in its blog post.
Instagram had recently launched stickers as visual gestures amid the Covid-19 outbreak. It introduced “Stay Home” stickers in English and Hindi for users in India, and it also launched “Thank You Hour” stickers, again in both languages. These stickers can be shared on Instagram Stories.
Source: Facebook blog