Instagram launched Live Donations Feature with “I donated” Sticker

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Instagram is making it easier for people to raise money for nonprofits to helping support those affected by COVID-19. Today, Instagram has launched a new fundraising option within Instagram Live with a new Sticker called “I donated”, which will empower users to raise funds during a Instagram Live stream – like a small-scale telethon via the application . The company had already offered Donation Stickers for the use in Stories.

According to Instagram:

“Many people are facing challenges at this time, and we want to do our part to support nonprofits and communities who need it the most. Now, you can easily create a fundraiser on Live with 100% of the money raised going directly to the nonprofit of your choice.”

How to use Live Donations Feature

  1. Tap the camera in the top left of Feed or swipe right in Feed.
  2. Tap Live at the bottom of the screen, select Fundraiser and choose a nonprofit to support.
  3. Once you begin your Live broadcast, you can see how many people are supporting your fundraiser and the amount of money raised in real time.
  4. Tap View to see a breakdown of your donors and individual contributions.
  5. You can even thank them in real time by tapping Wave.

How to Access “I Donated” Sticker:

When you donate to a nonprofit fundraiser on Live or in Stories, you can access the sticker for a select period of time. Accounts you follow who use the “I Donated” sticker or donation sticker will be added to a shared story at the front of your Stories bar for a limited time.

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Recently Updates on Instagram during COVID-19 crisis:

  • Including more educational resources in Instagram Search
  • Adding stickers to promote accurate information
  • Removing COVID-19 accounts from recommendations, unless posted by a credible health organization
  • Rolling out the donation sticker in more countries and helping people find relevant nonprofits to support
  • Creating a shared story to help those practicing social distancing connect with others, using a “Stay Home” sticker
  • Launching a new way to browse Instagram with friends over video chat

Source : Instagram Blog

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Manish Mehta
(Digital Marketer & YouTuber) Life motto: Be Awesome, Live Awesome! spread our knowledge, experience, and positivity to the rest of the world.

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