Instagram announced that it is expanding its video remix option to all videos, not just Reels clips. With this new feature, Instagram users can now upload a video and add a selection of content from other videos to create one new video.
This will give you options when it comes to creative responses and engagement.
We’re launching the ability to remix new videos that people post on @Instagram – not just Reels.— Alexandru Voica (alexvoica.eth) 💀 (@alexvoica) January 20, 2022
So, as you see new videos from creators you love, you can now add your own spin. pic.twitter.com/uIkeztlJc5
As you can see here, now, when you’re viewing any video on Instagram, you’ll be able to tap on the ‘Remix this video’ option to create your own take on it, facilitating more participatory consumption of video content in the app.
You can disable the remixing feature to get a video with an uninterrupted soundtrack.
As explained by Instagram:
“Remix gives you ways to respond to and reinvent the creative videos shared on Instagram every day, collaborate with others and get discovered by new audiences. We’re excited about how our community has embraced Remix on Reels and we hope this new feature gives people new ways to collaborate, showcase their creativity and find inspiration in the vibrant diversity of videos shared to Instagram every day.”
Instagram added the Reels remix option last March, which will greatly expand on the amount of video content that people can use to build upon with their own responses and creative takes. Which again, gets back to the core use case of Instagram.