Instagram celebrates Pride Month with Rainbow Hashtags & stickers

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The Pride Month is on and several social media apps and brands are painting their logos in colours of the rainbow to show their support for the LGBTQIA+ community. Photo-sharing app Instagram, too, has come up with a bunch of features and a well-being guide for the LGBTQIA+ people.

The good folks at Instagram understand that due to the ongoing Covid-19 pandemic, the pride parades will be impacted and the LGBTQIA+ community will face several challenges related to their mental health and emotional well-being. Tara Bedi, Public Policy and Community Outreach Manager, Instagram, India wants the app to be a safe space for the community to express themselves.

“Especially during Covid-19, we want to help the community celebrate virtually, find support online, and stay connected with the people they love,’ says Bedi. Therefore, Instagram, in collaboration with Queer Muslim Project, a visual art and storytelling to promote sex-positive, affirming and intersectional representations of the communities, has launched a well-being guide for the LGBTQIA+ community.

The well-being guide focuses on how to handle negativity and challenges in the current social media landscape. This guide will provide resources to young LGBTQIA+ people experiencing anxiety or feeling especially isolated or alone.

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Additionally, Instagram has also introduced a bunch of fun features that will allow the LGBTQIA+ community to celebrate Pride Month in all its glory. They are:

1. Rainbow hashtags in feed

The folks at Instagram have identified and selected a bunch of hashtags which are prominent, popular and are widely used among the LGBTQIA+ community. These hashtags will appear in the rainbow gradient in the feed. Some examples include #lgbtq, #pride #virtualpride #loveislove #equality #bornperfect, #equalitymatters, #accelerateacceptance, or #pride2020.

2. Rainbow stories rings

Instagram has optimised the rainbow gradient to appear in stories too. When used in a story, the GLAAD-identified hashtags will turn your Story ring rainbow gradient while the Story is live for 24 hours.

3. Pride Stickers

In addition to already existing stickers, Instagram has expanded the Pride sticker pack to include new stickers that highlight the LGBTQIA+ community.

4. Pride-themed AR Effect

For the first time ever, Instagram will be releasing a new Pride-themed AR effect including 12 LGBTQIA+ flag gradients.

With physical parades off the cards, Instagram is hoping that its range of tools will help the community celebrate the event virtually, and that by providing more options, it can make its Pride tools even more inclusive in 2020.

The new features are rolling out shortly.

Follow Manish Mehta on Twitter

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Manish Mehta
(Digital Marketer & YouTuber) Life motto: Be Awesome, Live Awesome! spread our knowledge, experience, and positivity to the rest of the world.

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