Instagram celebrates Pride Month with Rainbow Hashtags & stickers

- Advertisement -

The Pride Month is on and several social media apps and brands are painting their logos in colours of the rainbow to show their support for the LGBTQIA+ community. Photo-sharing app Instagram, too, has come up with a bunch of features and a well-being guide for the LGBTQIA+ people.

The good folks at Instagram understand that due to the ongoing Covid-19 pandemic, the pride parades will be impacted and the LGBTQIA+ community will face several challenges related to their mental health and emotional well-being. Tara Bedi, Public Policy and Community Outreach Manager, Instagram, India wants the app to be a safe space for the community to express themselves.

“Especially during Covid-19, we want to help the community celebrate virtually, find support online, and stay connected with the people they love,’ says Bedi. Therefore, Instagram, in collaboration with Queer Muslim Project, a visual art and storytelling to promote sex-positive, affirming and intersectional representations of the communities, has launched a well-being guide for the LGBTQIA+ community.

The well-being guide focuses on how to handle negativity and challenges in the current social media landscape. This guide will provide resources to young LGBTQIA+ people experiencing anxiety or feeling especially isolated or alone.

- Advertisement -

Additionally, Instagram has also introduced a bunch of fun features that will allow the LGBTQIA+ community to celebrate Pride Month in all its glory. They are:

1. Rainbow hashtags in feed

The folks at Instagram have identified and selected a bunch of hashtags which are prominent, popular and are widely used among the LGBTQIA+ community. These hashtags will appear in the rainbow gradient in the feed. Some examples include #lgbtq, #pride #virtualpride #loveislove #equality #bornperfect, #equalitymatters, #accelerateacceptance, or #pride2020.

2. Rainbow stories rings

Instagram has optimised the rainbow gradient to appear in stories too. When used in a story, the GLAAD-identified hashtags will turn your Story ring rainbow gradient while the Story is live for 24 hours.

3. Pride Stickers

In addition to already existing stickers, Instagram has expanded the Pride sticker pack to include new stickers that highlight the LGBTQIA+ community.

4. Pride-themed AR Effect

For the first time ever, Instagram will be releasing a new Pride-themed AR effect including 12 LGBTQIA+ flag gradients.

With physical parades off the cards, Instagram is hoping that its range of tools will help the community celebrate the event virtually, and that by providing more options, it can make its Pride tools even more inclusive in 2020.

The new features are rolling out shortly.

Follow Manish Mehta on Twitter

- Advertisement -
Manish Mehta
(Digital Marketer & YouTuber) Life motto: Be Awesome, Live Awesome! spread our knowledge, experience, and positivity to the rest of the world.

Leave A Reply

Please enter your comment!
Please enter your name here

Recent Articles

How to Increase Instagram Followers in 1 Week

If you really want to Increase Instagram Followers in 1 Week. You spend hours planning and creating content for Instagram. For a...

Instagram Alerts on Policy Violations Which May Impact Your Account

After two significant outages last week, Instagram is moving to provide more insight into ongoing disruptions and issues, while it’s also looking to...

How to Enable End-to-End Encrypted Backups on WhatsApp

WhatsApp has finally rolling out end-to-end encrypted chat backups for iOS and Android users globally, announced Facebook CEO Mark Zuckerberg on Thursday.

How to Get More Likes on Your Instagram Posts

Instagram is an amazing place to share our memories and favorite moments with our friends, family, and random online followers. If you're...

How to Report Copyright Infringement on Instagram

Every day sees thousands of copyright infringements on Instagram, and despite this vast number, reporting violations is very confusing in help center of Instagram.

Stay on op - Get the weekly updates in your inbox