It’s going to be so much easier to raise money through Instagram for your favorite nonprofits starting today, if you are in the US,UK and some more country. The Facebook owned platform, Instagram has Launched it’s adding a new feature to its Stories – donation stickers, and it is directly links to nonprofit groups’ accounts. Putting it on a Story is as easy as using, say, the location or the #hashtag sticker.
Donation sticker will be just available for eligible nonprofits and their supporters to post a 24-hour story to fundraiser on Instagram by using the donation sticker.
The eligible nonprofits will be able to add an Instagram story, put the donation sticker and start raising money for the cause with 100% of the money raised going directly to the charity.
Requirements to raise money on Instagram
To raise money on Instagram, your nonprofit must:
- Step 1: set up the Facebook Donation button
- Step 2: Connect Instagram to Facebook account
- Step 3: Make sure the Instagram account is set to business profile. (Note that recent shifts in the Instagram algo have been decreasing the reach of business profiles. Consider creating a new official donation business profile for your organization.)
If its your first time linking to your Page or merging with Facebook Charitable Giving Tools, checkout to make sure that people are able to add donation stickers on Instagram for your nonprofit. You can do this by just clicking Publishing Tools section at the top of your FB Page and selecting Donation Settings below Fundraisers. Click to check the box and next to Allow people to put a donation stickers on Instagram Stories and click Save.
After your nonprofit account is set to a business profile, registered on Facebook and linked to your Instagram account you will now see a donation sticker in story tab, search for users post the donate sticker. Stickers only will show up for Instagram stories and not for the normal feed posts. These donation stickers can then be added to supporting your cause by any Instagram user. Though, it must be noted in the search result that accounts that users follow will eligible to get featured in the nonprofit search result.
Add a donation button for your nonprofit’s Instagram business account
For adding a donation button to your nonprofit’s Instagram business account:
- After Confirmation of your nonprofit organization has taken the steps above to become eligible member for fundraise on Instagram.
- Go to your profile and tap .
- Tap Settings.
- Tap Business > Donations.
- Tap next to Add Donate Button to Profile.
after it, check your Instagram. if you ain’t get donation sticker, make sue you are in latest version of Instagram or you can simply update it.
Countries where nonprofit fundraising tools are available
Nonprofits must be from the following countries to be eligible to use this fundraising and donation sticker and tools on Instagram:
- United Kingdom
- United States
However you choose to use it, the new donation sticker is a great way to share your support and a chance for Instagrammers to help make a difference.
If you have any query about Instagram Stories donation sticker? Let us know in the comments below!