Facebook continues to updating its eCommerce push with the new feature with introduction of WhatsApp Pay for Brazillian users.
As explained by WhatsApp:
“The over 10 million small and micro-businesses [on WhatsApp] are the heartbeat of Brazil’s communities. Now in addition to viewing a store’s catalog, customers will be able to send payments for products as well. Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth.”
Facebook is hoping to make funds transfer within WhatsApp second-nature in these developing regions, which will then establish the framework for advanced commerce functionality within its apps.
Facebook notes in its announcement:
“Sending money or making a purchase on WhatsApp is free for people. Businesses will pay a processing fee to receive customer payments, similar to what they may already pay when accepting a credit card transaction.”
And one other interesting note in WhatsApp’s announcement:
“Because payments on WhatsApp are enabled by Facebook Pay, in the future we want to make it possible for people and businesses to use the same card information across Facebook’s family of apps.”
For more: WhatsApp blog
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