Best Time to Post on Social Media during COVID-19
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Best Time to Post on Social Media during COVID-19

A month ago, Sprout Social published its most recent postings on the best time to post to every one of the significant social media during COVID-19, in light of bits of knowledge gathered from its 20,000+ users base, in order to provide guidance as to when you should consider posting to maximize response.

Be that as it may, from that point forward, a ton has changed. The COVID-19 lockdowns have lead to massive increments in social media platform use, and at times, huge moves in when users are active. This week, Sprout has published an update to its postings, which may help direct your revised strategy to cater to engagement changes during the pandemic.

This is what they discovered – and note that all the time allotments listed here are Central Time Zone (CST), however dependent on the information, these future to a great extent demonstrative for neighborhood time zones too.

Best times to post on Facebook

  • Best dAys & times:  Monday, Wednesday and Friday from 10–11 a.m. In fact, every day at 11 a.m. was a slight peak compared to the rest of the day.
  • Worst day & times: Weekends and weekdays after 5 p.m.

Best times to post on Instagram

  • Best dAys & times:  Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m, Sunday 9 a.m. to 5 p.m.  
  • Worst day & times: Wednesday

Best times to post on Twitter

Best dAys & times:  Friday 7–9 a.m., with 9 a.m. 

Best times to post on Twitter

Best dAys & times: Wednesday at 3 p.m, Thursday at 9–10 a.m. and Friday from 11 a.m.-noon.

There are various factors at play, but these data points may help inform your initial strategy, and help you get to your posting sweet spot sooner, if you’re looking for extra pointers.

You can read Sprout Social’s full COVID-19 social media engagement report, which includes further insight on habitual changes and shifts, here

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